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My Solo Ad Sales Funnel

Posted by on March 17, 2013 in My Solo Ad Results |

In my next post I’m going to start telling you about the results I’ve had from the various solo ads I’ve just started to buy and test, but before I move on to all that I just want to fill you in on exactly where I’m sending this traffic and what happens once that traffic clicks on the link of mine that’s in the email the guys I’m buying my solos ads from send out.

Where Do I Send The Solo Ad Traffic I’m Buying?

I recently set up my fist website with a built in sales funnel for the solos ads I’m buying.

The site is at www.copywhatsworking.com and basically the first page is a squeeze page asking people to put their email in the box and I will then send them a free book I’ve written. Once they enter their email I then ask them if they would be interested in a video course I have for sale which covers everything in the free book, but goes into a lot more detail. The video course at the moment is just $7. If they buy the $7 video course I have then take them to an up sell page which sells them an extra $5 video.

Basically, my site has a few up-sells in place as well as a few down sells. because I have to pay for the solos ads I’m buying, as well as capturing peoples email addresses, I also want to try and get some of the money back I’ve paid for the solo ad, so I do this by offering a low price product once they have entered their email address which I hope a few will buy. If they do buy, I then offer them another related product for $5.

If they don’t want to buy the low priced product for $7, and they just want the free book, before I take them to the free book download page, I offer them the $7 product for a lower price of $4.

I know it might sound a little complicated, but honestly it’s not. I’m probably not the best at explaining thing in words like this, so I will put up  mind map in a few days so you can see exactly how it all comes together.

Basically, although I’m giving them a free book for their email, before I let them get to the free book, I offer them another product at different price points hoping that at some point they will buy. As I say, I will put up a mind map here soon just so it’s explained a little better.

 

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